Last updated: February 11, 2018

This Privacy Policy (“Policy”) describes the policies and practices of Bluefire Studios LLC (“we” or “us”) as to the collection, use and disclosure of information that we collect from you when you visit, access or use the PowerOutage.us website, https://poweroutage.us (the “Service”) either by visiting the Service directly, by visiting another of our URLs that redirects to the Service, such as https://poweroutage.us, or by accessing the Service in connection with an agreement between us and another organization (including users who have access to Map Widgets that some organizations make available pursuant to agreements with us). We will not use or share your Collected Information (as defined below) with anyone except as described in this Policy.

This Policy applies only to the Service and not to any other products, services or websites owned, operated or made available by Bluefire Studios LLC or any of its members. By visiting, accessing or using the Service, you agree to our collection and use of Collected Information in the ways that we describe here.

The Purpose of the Policy

We take your privacy seriously. We provide this Policy so that you understand how we treat the information that you provide us as you use the Service (“Collected Information”).

This Policy applies only to information collected via the Service. It may not apply to information that we may collect in other ways (for example, information that you may provide to us by phone, email, Facebook or Twitter). We reserve the right to change this Policy at any time. Any material changes, modifications, additions or deletions shall be effective immediately as soon as we give you notice of them, which we may do by means including but not limited to issuing an email to the email address listed by registered users and/or posting the revised Policy on this page. It is your responsibility to review this Policy periodically and to be aware of any modifications. Your continued use of the Service after any modification means that you acknowledge the change and consent to the practices that we disclose in the Policy.

Please direct any questions about this Policy to us by email, Twitter or Facebook.

How We Collect Information

We collect information in these ways:

User-Provided Information.

We ask users to manually provide us with their contact information if they would like to receive email notifications about outages, and we may invite users to manually input other information in other cases as well, including information about their language preferences and interests.

Automatically Collected Information.

When you use the Service, we or various third-party companies that we use to provide the Service (“Third-Party Services,” detailed below) may automatically collect or generate information including but not limited to the Internet Protocol (“IP”) address of your computer; geographic information; a unique user ID; the type of browser, device or operating system you use; referring services or websites; search information; and usage and browsing information.

We refer to all of the information described in this section as “Collected Information.”

How We Use Collected Information

We use Collected Information to deliver services to you and for communicating with you about the Service. We will not use your Collected Information for our own purposes, except as expressly described in this Policy or in our Terms of Service. If we use your email address to communicate with you (with the exception of transactional emails regarding your use of the Service), we will provide you with the option to unsubscribe or opt out of future emails. We store Automatically Collected Information in anonymized form.

How We Disclose Collected Information to Others

We will not sell, rent, license or disclose Collected Information to anyone, except:
(1) where necessary for us to work with Third-Party Services;
(2) in response to a court order or where required by law;
(3) to investigate suspected violations of our Terms of Service; or
(4) to disclose to another company in the course of a business acquisition, merger or sale of assets.

Third-Party Services

We use various Third-Party Services to operate the Service. These include Google Analytics, Microsoft Azure Application Insights and may in the future include email services and other third-party services. By using our Service, you consent to our providing Collected Information with Third-Party Services to be used in accordance with their own privacy and security policies as they exist today and as they may change in the future.


The security of your Collected Information is very important to us. We use reasonable efforts to protect it from unauthorized access, but we cannot guarantee that your Collected Information will be free from unauthorized access by third parties such as hackers. By using the Service, you (a) consent to our using your Collected Information as described in this Policy notwithstanding this risk; (b) waive any claims against us relating to the interception, use or disclosure of Confidential Information by third parties unauthorized by us; and (c) agree to notify us promptly if you suspect any unauthorized usage of Confidential Information.

For more information on protecting your privacy, please visit www.ftc.gov/privacy.


To access or use the Service, you must be at least 18 years old and have the requisite power and authority to understand and consent to the practices described in this Policy.

Your Rights With Respect to Collected Information

To update, edit or delete the Collected Information that we keep, please simply email us at jasonbluefire (at) gmail (dot) com and we will be happy to make the change.


When you use the Service, we or our Third-Party Services may use “cookies” to collect information about how you use it. Cookies are text strings that a website can send to a visitor’s web browser to enhance users’ web experience. They may do so by storing users’ IDs or passwords and personalizing web pages, for example. We may also use cookies from time to time to assist us in advertising the Service. You have the option to set your browser to inform you when a cookie is being used, which lets you decide whether to accept its placement on your computer or mobile device.

No Rights of Third Parties

This Policy does not create rights enforceable by third parties, nor does it require disclosure of any information relating to users of the Service.

Limitation of Warranties

We make no representations, warranties or promises about the security of Collected Information except as stated expressly in this Policy or where required by law.